THE JIM KONTOS TEAM
"12 POINT PLAN" MARKETING STRATEGY
TO SELL YOUR HOME
The marketing plan I use on a daily basis is tried and true.. If you are looking for an agent to plant a "For Sale" sign in front of your home and hope for the best, then we are not the team for you. The following is the marketing plan we use in selling our listings
1) LISTING WITH RE/MAX
As cliche as it sounds, NOBODY SELLS MORE HOMES THAN RE/MAX! Only one company can say that and that is RE/MAX. In Illinois, REMAX sells more homes in every county than each of our competitors.. This is attributed to several factors: RE/MAX's enormous marketing (tv,radio,internet,print,) that is worldwide reaching! Secondly, the public has associated RE/MAXwith quality,educated and professional agents who get results.
2) MLS
Once your home is listed, it immediately goes into the Multiple Listing Service where it has the potential to be viewed by the over 60,000 agents who use the MLS on a daily basis!
3) INTERNET MARKETING
The Jim Kontos Home Team's core marketing strategy lies in our Internet Advertising. 87% of home buyers look toward the internet as there home search begins, and if you aren't on the big sites, you are just shooting yourself in the foot. The following sites is where you can find our listings:
realtor.com...remax.com...chicagotribune.com...therealestatebook.com...illinoisproperty.com.
google...yahoo...msn...homegain.com...homepages.com...realestate.com...lycos.com...
houselocator.com...bobvilla.com...cbs2chicago.com...realestatejournal.com...lendingtree.com
livingchoices.com...remax1stclass.com...buya1stclasshome.com...rivernorthhomes.com...
trulia.com...oodle.com...wallstreetjournal.com*...newyorktimes.com*
*for homes 700k and above )realtor.com and chicagotribune.com are both Enhanced Listing Versions!)
Internet marketing works and as you can see, we spend the money to advertise online! By having your home on these websites, we have exposed your home to as many as 150 million potential buyers during the term of your listing!!! No amount of print media can do that!
We also send monthly Email Blasts to over 30,000 agents with your homes information and to all of our clients!
4) VIRTUAL TOURS AND PHOTOS
Its not enough to have your home listed on the internet.. You also need to have extra photographs and virtual tours when applicable. Having one of these extras or both puts you in better position on the sites such as Realtor.com rather than those who do not have extra photos. The public wants to see more from the comfort of their home before they make the trek to see your home. We will do Both for you! (TEAR DOWN HOMES..LOTS..HOMES IN NEED OF REHAB WILL NOT BE GIVEN EXTRA PHOTOS OR TOURS)
5) YOUR OWN WEBSITE
Within 10 days after signing your listing, your home will have its own website for 90 days and will be seen on GOOGLE 's Pay Per Click advertising section! Google is the hands down champ when it comes to search engines! 74% of online users utilize Google for all their searches. Pay Per Click is costly and we do guarantee that you will be on the ever important First Page for results pertaining to keywords chosen for your home by the Jim Kontos Team for one week during your listing period
(individual websites will be on googles front page for a minum of 1 week, we guarantee the placement of 1 week but we do not guarantee the amount of hours your website will be on front page as the bidding process for positioning on the website changes hourly)
6) PRINT MEDIA
Print media's effectiveness has declined over the last few years when it comes to selling homes. This is a direct result of well placed internet advertising. Even with this being said, print media still has a minor part in our marketing strategy. We focus more on sending out Flyers and Postcards with your homes information to surrounding areas!
We do advertise in local papers upon request from our sellers, Newspaper advertisments costs are to be covered by the seller with the exception of the Pioneer Press!
7) THE REAL ESTATE BOOK!
We recently signed a long term contract with the "The Real Estate Book" company www.therealestatebook.com . They are the Largest and Most Popular Real Estate Advertising Vehicle in North America!! They are a monthly real estate magazine that issues 1.5 million magazines every month to several locations all over Illinois. Your home could be in here!! You will be guaranteed at least entry in the real estate book magazine and you will be on there website as well!
8) HOME STAGING
Home staging is the latest craze in the real estate industry. Home staging helps your homes interior stick out from the rest and leaves potential buyers with a great impression! We highly recommend Staging your home by a professional home stager when needed. Homes that are staged professionally Sell On Average of 30-40% Faster and for More Money than homes that are not staged! If you do decide to use a home stager, we will reimburse you at closing for the cost of staging your home up to $500!!!
9) NO CLOSING COSTS FOR POTENTIAL BUYERS AND FREE HOME WARRANTY
In conjunction with Chris Kontos of Chicago Funding Mortgage www.askchriskontos.com We will offer all potential buyers who look at your home the opportunity to receive no closing costs for buyers who use Chicago Funding and Chris Kontos as their mortgage lender in the transaction!
We will also offer potential buyers a Free Home Warranty when they purchase your home..
10) IN HOUSE ADVERTISING
When a new listing is taken, we immediately advertise it within our own offices.. We have over 50 agents in both RE/MAX 1st Class locations and there hundreds of potential clients!
11) BROKER TOUR
At the beginning of your listing, we will host one broker tour/lunch for local realtors and their clients to come view the home and enjoy refreshments. A successfull broker tour will give us vital input into several aspects of the home! How is the home priced? How does the home show? What are the homes Strengths/Weaknesses? Getting this information from local realtors is very helpfull in determining if you and your agent are on the right path to selling your home
12) LISTING THE HOME AT THE "RIGHT" PRICE!!
Perhaps the most important step in the marketing plan is the pricing of your home! A strong marketing plan is only half the battle. Pricing your home at a fair and competitive price is crucial in selling your home. A home that is priced correctly in accordance with a strong marketing plan will greatly increase your chances of a sale. On the other hand, No amount of marketing will help sell a home if it is OVERPRICED!!
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